A servant enrolled his donkey in a race & won.
The local paper read:'SERVANT's A*s WON'
The king was so upset with this kind of publicity that he ordered the servant not to enter the donkey in another race.
Next day the local paper headline read:'KING SCRATCHES SERVANT's A*s'.
This was too much for the king, he ordered the servant to get rid of the donkey. He gave the donkey to the queen.
The local paper heading the news: "QUEEN HAS THE BEST A*s IN TOWN".
The king fainted.
Queen sold the donkey to a farmer for 10$.
Next day paper read:"QUEEN SELLS A*s FOR $10"
This was too much, KING ordered the queen to buy back the donkey & lead it to jungle.
The next day Headlines:"QUEEN ANNOUNCES HER A*s IS WILD & FREE"
The king was buried next day!
...Power of media